Check out an interesting new project I'm helping with in conjunction with Render @ the University of Waterloo, the CRIME (CRItical MEdia) lab, and UK artist Dane Watkins:
I highly recommend taking an introspective look at it. The work relies heavily on the perception of surveys, and how people react and participate in them. The main idea to market the website was by passing out fairly ambiguous business cards around the Waterloo campus asking the recipient whether or not they were a blue circle, and pointing them to the site's URL.
Some of the other ways we have come up with marketing the site are:
- Hold events in conjunction with Frosh Week whereby there are "actors" participating in events as either members of the "Blue Circle" or "Red Square" teams. These events will tie in with the already competitive nature of Frosh Week, and will lead the audience to the site.
- Once the website has a buzz, to display the ranking chart on the newsfeed TVs around campus.
- Create viral videos of people giving testaments to how being a blue circle or red square has changed their outlook on life, etc.
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